Simon Sinek in his TED talk put it perfectly when he said “people don’t buy what you do, they buy why you do it.” With every product we design, we start with why we want to build a product in the first place. Everything centers around what problem it will solve, what value it can add to people’s lives, and why it will matter to our customers.
A Note From Our CEO
Rethink What's Possible
Nanoleaf is a pioneer and never intends to follow others. If someone else in the world is making something, we will not make the same thing. We believe that people should work together to push the boundaries of technology as it exists today.
The innovations that we create should be sustainable, and this is meant in two ways: driving our planet towards a fully sustainable state and driving our company forward from a profitability perspective. The success of our products must be measured towards both of these metrics.
Our Design Philosophy
We firmly believe that to create a winning product, great technology and great design must go hand in hand. There can be no compromises when it comes to user experience.
Start with Why
Design Things to Be Intuitive
We aim to create products that just work. We want to create things that can easily assimilate into your daily life, so we focus our approach in creating products that are intuitive and easy to use.
Focus on People
Our end goal is to have our consumers fall in love with our designs. To do this, we make sure we actively listen to our customers and learn who they are as individuals, followed by rigorous market testing to ensure that we avoid designing with bias, and truly cater to the needs of our end users.
This is where it all started for Nanoleaf...OUR STORY
Our Social Responsibility
As a company we've always firmly believed in doing things to positively impact our community and the world. We'd like to leave the world a better place for our future generations, and we hope to do this through our innovations and giving back to our communities.
Gimmy ChuCEOAs the co-founder and Chief Executive Officer at Nanoleaf, Gimmy plays a key role in our journey to success. Since founding the company in 2012, he has turned Nanoleaf from a Kickstarter project into a global smart home brand. Gimmy is based in Toronto Canada, with a degree in electrical engineering from the University of Toronto. Prior to starting Nanoleaf, Gimmy had over 8 years of management experience at Accenture, where he delivered multi-million dollar projects for companies like Best Buy, TD Bank, and Hawaiian Telecom. His unique background in IT optimization, comprehensive understanding of corporate structure, and intuitive problem solving abilities has proven to be key in growing Nanoleaf into a global company.
Tom RodingerCTOAs the co-founder and Chief Technology Officer at Nanoleaf, Tom leads the development of company's technology roadmap. He has been the mastermind behind all of Nanoleaf's products, and serves as a guiding light to the product development team, which has delivered numerous breakthrough products.
Tom is currently based in Shenzhen China, and holds a PhD from the University of Toronto. He’s had a strong curiosity for designing energy efficient electronics since childhood, and has studied engineering from an early age. His deep passion for sustainability and endless curiosity for finding new ways to do things better through technology is his driving force.
Christian YanCOOAs the co-founder and Chief Operations Officer at Nanoleaf, Christian is the key person behind the company's global supply chain and operations management, and is dedicated to ensuring that Nanoleaf products meet the highest quality standards in the most environmentally friendly way.
Christian is currently based in Shenzhen China. He holds an electrical engineering degree from the University of Toronto. With over 8 years of experience as managing director of a large manufacturing facility in Guangzhou, China, and his in-depth experience with supply chain management, Christian plays a pivotal role in optimizing the way Nanoleaf operates as a global company.
This is just the beginning...
2004UofT's Solar Car Team
Gimmy Chu, Christian Yan and Tom Rodinger meet on the University of Toronto’s Solar Car team, where the three discover their shared position for green technology.Over Coffee
The three reunite at a coffee shop in Vancouver after graduation and pick up the conversation just like it was yesterday: What did the future of lighting look like and how could they help to shape that? Within the next three years, they all quit their full time jobs to focus on this yet unnamed passion project.
Nanoleaf is born! Tom moves to Shenzhen, China - brieﬂy living out of Christian’s family’s factory to start working on an ultra energy efficient light bulb. Gimmy quickly joins them and the three create the Nanoleaf One: the world’s most energy efficient light bulb.
2013Kickstarter #1: Nanoleaf One
Nanoleaf launches their first Kickstarter campaign for the Nanoleaf One. Sitting in their one room “office,” the three hit the submit button, and to their amazement, reach their funding goal of $20,000 in just three days, and finally raising over $250,000.Nanoleaf Shenzhen
Nanoleaf officially opens their Shenzhen office. After the successful Kickstarter launch, investors like Li-Ka Shing and Kleiner Perkins take notice.
2014Kickstarter #2: Nanoleaf Bloom
The company’s second bulb, the Nanoleaf Bloom, launches on Kickstarter. They quickly surpass their $20,000 goal tenfold yet again. Chris Burch, Co-Founder of the Tory Burch brand, invests in Nanoleaf. They’ve now raised half a million dollars through crowdfunding to bring their bright ideas to life.
2015Nanoleaf’s Toronto HQ
Nanoleaf’s headquarters in Toronto opens. The team has now grown to 15 people. In 2015, the company introduces three more ultra efficient light bulbs: the Nanoleaf Gem decor bulb, PAR38 spotlight and Nanoleaf Amber candelabra light.Smart Ivy Launches in Best Buy
Nanoleaf enters the IoT space with the Smart Ivy bulb, launching into Best Buy across North America.
2016Nanoleaf Light Panels
The Nanoleaf Light Panels launch. The first ever modular smart light with a triangle shape, the idea of “LEGO as lighting” is a breakthrough that sparks creativity, joy and a new conversation on what defines lighting. The Light Panels launch into NYC’s MoMA Design Store and Best Buy across North America.
2017Nanoleaf Launches Globally
The Light Panels launch into Apple stores worldwide. Nanoleaf is now sold in Europe and Australia, bringing it to over 40 countries globally.Rhythm Music Visualizer
The Rhythm music visualizer launches into the MoMA Design Store, Best Buy and Apple. With the Rhythm, the Light Panels are now transformed into a fully immersive experience of sight & sound.
Nanoleaf’s European HQ opens in Paris, France. The team has now grown to 45 people.Nanoleaf Remote
Nanoleaf Remote launches - a physical remote control that connects to the Light Panels and 3rd party HomeKit products, simplifying the smart home for even the least tech savvy users.
2019Nanoleaf Canvas Square’s Launch
The company’s first touch-intuitive light panels win the CES Innovation Award and launch into Home Depot, offering controls via touch gestures and more design possibilities than the triangle Light Panels. Pre-orders sell out in less than 48 hours.
2020Nanoleaf Shapes – Hexagons
Nanoleaf Shapes line features the first ever modular smart lighting with shape interconnectivity (Connect+). Hexagons are the first shape of the line, wining the CES Innovation Awards 2020 and selling out its pre-order in 72 hours.First Annual Nanoleaf Live Event
Nanoleaf announces two new products in the Shapes line - Triangles and Mini Triangles. The Essentials line of smart lighting basics - A19 Bulb and Lightstrips - are also revealed for the first time. Company announces the all-in-one intelligent lighting system Learning Series will be available in 2021.